Privacy Policy
Scope of This Policy
This Privacy Policy explains how TruWhite ("we", "us", "our") collects, uses, and protects your personal data when you visit our website, make a purchase, or otherwise interact with us.
Who We Are
TruWhite is the data controller responsible for your personal data. Our registered business address is 911 E Atlantic Blvd STE 101, Pompano Beach, FL 33060, United States. Where we process personal data of individuals located in the United Kingdom, we act in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Personal Data We Collect About You
We may collect: contact details (name, email, postal address, phone number); order and transaction details; account and marketing preferences; technical data (IP address, browser type, device information); and usage data about how you interact with our website.
How Your Personal Data Is Collected
We collect data directly from you (e.g. when you place an order, create an account, or contact support), automatically as you use our site (via cookies and similar technologies), and occasionally from third parties such as payment processors or shipping carriers.
Cookies and Tracking Technologies
We use cookies and similar technologies to operate our website, remember your preferences, and understand how our site is used, including for analytics and marketing. You can control cookies through your browser settings; disabling certain cookies may affect site functionality.
How and Why We Use Your Personal Data
We use your data to: fulfil and deliver your orders; manage your account and subscriptions; provide customer support; send you order and service communications; and, with your consent or where we have a legitimate interest, send marketing communications and improve our products and services. We only process your data where we have a valid legal basis to do so, such as performance of a contract, your consent, compliance with a legal obligation, or our legitimate business interests.
Marketing Communications
Where you've opted in, we may send you marketing emails or SMS about our products, offers, and promotions. You can unsubscribe at any time using the link in our emails or by contacting sac@truwhiteshop.com.
Who We Share Your Personal Data With
We share data with trusted service providers who help us operate our business, including payment processors, shipping and fulfilment partners, IT and platform providers (such as Shopify), and marketing platforms. We do not sell your personal data.
International Data Transfers
As our business is based in the United States and we work with service providers globally, your data may be transferred outside the United Kingdom or European Economic Area. Where this happens, we take steps to ensure appropriate safeguards are in place, such as standard contractual clauses.
How Long We Keep Your Personal Data
We retain personal data only as long as necessary for the purposes described in this policy, including to comply with legal, accounting, or reporting obligations.
Your Rights
If you are located in the UK, you have rights under UK GDPR, including the right to access, correct, delete, or restrict use of your personal data, the right to data portability, and the right to object to certain processing, including direct marketing. To exercise any of these rights, contact us at sac@truwhiteshop.com.
Keeping Your Personal Data Secure
We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.
How to Complain
If you have concerns about how we handle your personal data, please contact us first at sac@truwhiteshop.com. UK residents also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Changes to This Privacy Policy
We may update this policy from time to time. Changes will be posted on this page with an updated effective date.
How to Contact Us
Email: sac@truwhiteshop.com
Address: 911 E Atlantic Blvd STE 101, Pompano Beach, FL 33060, United States